Pure Bridal

At Pure Bridal, it is our belief that all brides deserve an enjoyable, one-on-one experience when shopping for their dream wedding gown. To achieve this, we do things a little different in Ames, Iowa. From our relaxed environment, stunning variety of styles (black tie to boho, country to couture), and wide array of sample sizes (2-34), to our award winning customer service, we pride ourselves on being the hidden gem in the heartland. By working closely with the top designers in the bridal industry, as well as exclusive, independent design houses from around the world, our brides are often in awe over our pinterest worthy collection of gowns, ranging from $600-$3500. In following our belief that all brides should be treated equally, it has also become our standard to carry all sizes equally; with half of our collection being plus size wedding gowns (size 18-34) and over 125 petite options (size 2-6).