The Dress Theory

Founded in Seattle, Washington in the summer of 2012, The Dress Theory remains the destination for brides searching for a handpicked, edited, and inspired selection of effortless and unforgettable wedding dresses that reflect their personal style by hard-to-find and highly sought-after designers. We are committed to the belief that finding your wedding dress should be a personalized, memorable experience. A professional stylist and a beautiful, intimate setting are the ultimate power couple in our eyes. When it comes to our gowns, we seek out designers with a story and process we believe in. We go directly to many of their offices to see exactly how our gowns are made and to meet the designers and teams behind the magic personally. We seek out dresses made with care, detail, and fairness, and the majority of our collection is made across the United States, Canada, Israel, Spain, Australia, and New Zealand. Our selection is our shortlist and the best of the best (because, curation) of everything the modern, design-focused bride requires. The Dress Theory brides doesn't chase trends, but she's certainly always in style.