Top Qualities Couples Look For In A Wedding DJ
Looking for creative ways to make your wedding DJ services stand out against your competition?
In this blog, we list the primary qualities you should emphasize when marketing your professional DJ services to searching couples, as well as our very best DJ-marketing suggestions to help you get the bookings you deserve.
What Couples Want From Their Wedding DJ
You will surely win the hearts of many engaged couples if you can clearly communicate the following 6 aspects of your DJ work.
The more weddings and events you have under your belt, the more confident the couple will be when you are behind the decks.
Unlike any other event or celebration, the overall tone of a wedding depends heavily on the music and ambiance the DJ creates. This gives you a massive responsibility!
New to the DJ industry? No problem!
If you are a DJ without much prior wedding experience, do what you can to start building a broad wedding portfolio now. This may mean accepting slightly lower rates for your initial wedding gigs or cutting your friends (or friends-of-friends) deals on your DJ services while you establish a good local reputation.
Readiness & Organization
If you lack experience, it becomes all the more critical for you to be organized and equipped with ample details about your DJ services and style. Couples generally prefer to hire an organized wedding DJ with robust planning skills.
Plus, you’ll be sure to impress if you can show that you are well-acquainted with the venue equipment and orientation. Check with popular wedding venues in your area to see if you can tour the venues before you have your first booking there.
Brides will often request that you help them get everything set up at the venue, so the more prepared you are, the better!
It may even be a good idea to have multiple playlist recommendations to help give couples a sense of what they can expect from you on the big day. As a rule of thumb, you should offer potential clients as much information as possible when you first interact with them.
On the big day, it’s up to the DJ to set and maintain the mood of the night. You will spend a good portion of your time taking song requests and entertaining guests – everyone from little 5-year-old Susie to 80-year-old grandma Betty.
To give the wedding couple confidence that you are the right fit for their special night, you need to give them a sense of your engaging personality early on in the process.
Strive to appear fun, friendly, adaptable, and confident – as all these traits will make the choice much easier for the bride and groom.
When it comes to earning wedding DJ bookings, looks often do matter.
You will want to match the style of the wedding couple you are hoping to contract with – dressing up in a suit or tuxedo for more classy weddings and dressing more casually if you’re hoping to woo a couple with their hearts set on a rustic or vintage theme.
Additionally, you’ll want to remember to keep a smile on your face – from the very moment you meet a wedding couple to the last notes played on the wedding night. This will ensure you leave your client 100% satisfied with your services.
Strong Music Collection
You don’t need to carry around truckloads of vinyl any longer. Technology has made creating a varied music collection cheaper and more convenient than ever before.
The groom and bride will already have a hard enough time agreeing on musical choices for the big day – not to mention any special requests from wedding guests. Therefore, you need to be as accommodating as possible.
It is critical for the wedding DJ to be well-prepared with a diverse music collection covering a wide range of decades and genres (and also willing to adapt to the couple’s unique vision)
Make sure you give the couple the opportunity to provide their specific song requests – for the first dance, father-daughter dance, mother-son dance, and any other special requests. Be proactive – do not rely on the couple to volunteer this information themselves!
Crowd control and engagement is another key quality many brides and grooms keep an eye out for when searching for the perfect wedding DJ.
Developed any good techniques to get wedding guests amped up and onto the dance floor? Now’s not the time to be modest.
Couples want their family members and friends to have a blast with them on their big day. So, reading and adapting to the crowd is one of the most important skills a wedding DJ can possess.
How to Market Your Wedding DJ Services
Not sure where to start with your marketing? Here are 6 things you can do to gain more clients.
Make sure your services are listed on vendor listing sites.
In fact, World Class Wedding Venues offers FREE vendor listing opportunities for all kinds of wedding vendors.
Ask for referrals and reviews.
Have you built up good rapport with some former clients? Ask them for a referral or review. Try to lean as much as you can on your your most satisfied clients – as there recommendations create golden opportunities for further work down the road.
Create a basic website for your services.
These days, it’s standard practice for any vendor, venue, or creator to have their own website – a place where they can share their portfolio with potential clients and explain precisely WHO they are and WHAT they do.
Set up a Google Business Profile.
Did you know that you can create a Google Business Profile for free? Even though you likely don’t have a physical location, you can set up and optimize your business profile to draw in the most possible website traffic from Google searches.
Stay active on social media.
Platforms like Facebook, Instagram, Pinterest, and even TikTok are critical to venues and vendors in the wedding industry, providing critical promotion and networking opportunities that will help you connect with your potential customers.
Build a network with local wedding venues.
If you can become the “prefered” or “recommended” DJ for multiple wedding venues in your service area, you will be set! You can bet that many couples will gratefully take the venue’s recommendation – appreciating the fact that they don’t have to search for a dependable, quality wedding DJ themselves.
World Class Wedding Venue | Venue & Vendor Listing Service
World Class Wedding Venues offers a wedding venue and vendor locator tool makes the search easy – allowing couples to locate venues all over the world by location, type of venue, proximity, and more!