Soho Gem

SOHO GEM, established in 1998, opened its doors in SoHo, the hot downtown shopping Mecca of Manhattan. With a unique selection ranging from delicate, feminine designs to colorful dramatic creations, the appeal was instant. A swift expansion included a second outpost on Madison Avenue and the creation of a successful online boutique that brought SOHO GEM’S collections to devoted customers all over the globe. SOHO GEM quickly carved out a niche in the bridal market by offering extraordinary custom hand-made engagement rings and delicate wedding bands to the most discerning brides. With extensive diamond expertise and an in-house gemologist, SOHO GEM established itself as an authority on the complete customer service experience from stone selection to custom design by Irina Ferry. An approach that placed emphasis on education was key in converting the diamond-buying experience from intimidating to enjoyable for customers at every budget level. SOHO GEM'S mission is to treat their customers the way they themselves would like to be treated. Educating and passing on knowledge about diamonds, gemstones, gold, fashion, and investment is a priority. “Our customer’s experience is what we value most. Trust, transparency, expertise, and a memorable experience is what SOHO GEM is all about.” says Maria.