Maggie Louise

Welcome to MAGGIE LOUISE, a lovely, chic bridal boutique tucked away like a well-kept secret in a Memphis, Tennessee neighborhood. My name is Molly Farrell – a twenty-something, Mississippi gal who fell in love with wedding gowns way before her time. So how’d that happen, you ask? Opening MAGGIE LOUISE felt like a very natural next step for me after many years spent at Allison Rodgers Photography. Behind the lens, I fell head over heels in love with the moments of pure joy I captured at many weddings. But, more than anything, I loved that magical moment when a bride steps into her dress - THE dress she’s been dreaming about all her life. Whether I was touching up lip gloss or bustling a big, white gown, I found I was at my best ensuring my bride’s big day was everything she hoped it would be.